World Class Communications for World Class Companies
Last week I was surprised when one of my clients showed up at a professional development group of which I am a member. This is someone that I have worked with for many years. Off and on over those years I am sure that I have recommended this group to the client.
Over the last three to five years this client has spent a lot of time, energy, creativity, and money to become world class. Their company idea for becoming world class exceeds any and every company in this particular industry. The client’s industry provides professional service to families to protect their future. The way in which the service is provided is exceptional and unique. No one I know, and I know many in this industry, deliver the service in a way that has such an impact.
As a world class company I expect communication to be a top priority. Imagine my surprise when I discovered that:
- The client’s personal email accounts were old and available for public use/view.
- LinkedIn communications were left unanswered and out of date.
- “Unsubscribe” from the client’s newsletter was activated without follow through.
We are in a fast paced society with email, text message, websites, and social media buzzing in cyberspace. When creating a world class business, it is still important to make personal connections with existing clients and service providers. World class communication is the life blood of world class businesses.
I know many people who own businesses who maintain multiple “business” email accounts. Some think that it is up to the sender to maintain which email account is current. It is up to the owner of the email account to be sure that it is communicated to their sphere of influence that the one and only email account is current for business communications. Further, all websites and social media sources need to be updated immediately when there is a change in the primary email address.
Many of us today have our preferred means to manage our connections. Mine is LinkedIn. Others prefer the Internet and use cloud based or earth based software to manage information, while others use other social media as their preferred system for connection management. As a world class organization, we need to allow all those systems to connect with us if we intend to use them for business. Therefore, we are encumbered with the management of our email address so that our service providers/clients can communicate easily with us.
I am sure that someone internal to the world class organization is checking when someone asks to “unsubscribe” from the world class monthly newsletter. There should be notification to the originator of the monthly communication that a client or vendor has unsubscribed. It is important to know when one of my clients is unhappy and unsubscribed to my monthly article. I want to know “why” so that I might save the relationship. The originator could discover why the ‘subscriber’ asked to be eliminated from future communications. Many newsletters have a comment box which asks, “Why are you asking to be removed?” The originator of the newsletter should respond to the request to be removed with a personal telephone call or a letter by post. This could save the relationship or correct a misunderstanding. If the founder of the world class company did something to offend the person who asks to “unsubscribe,” it might be appropriate to make the call. As it has been said, “It is easier to work with an existing client than to find a new client!”
Gerry Rose runs INTEGRITY Networking Solutions in Oceanside, CA. He works with people in business who want to attract the right prospects and generate more referrals. More than 10,000 businesses have been presented the INTEGRITY Networking Solutions system in San Diego, Los Angeles, Riverside, and Orange Counties.
Gerry’s stimulating presentation Unlimited Prospects, Unlimited Referrals is ideally suited for small business owners, home-based businesses, and independent professionals who want clearer direction and want to attract more prospects, develop dynamic systems, and strengthen their companies’ accountability. Gerry does one on one consulting, conducts a range of keynote speeches from thirty minutes to full-day education workshops. His book series, Unlimited Prospects, Unlimited Referrals, are available on the website, www.integritysd.com.
Gerry has more than 20 years’ experience directing business owners how to grow their businesses. He is a networking dynamo. Those who know him will assure you that he does a great job of bringing people together—which is why he started INTEGRITY.
Involved with networking organizations since 1984, Gerry is a Distinguished Toastmaster, a member of Toastmaster International, and has chaired numerous chambers of commerce and non-profit organizations.
Are you truly committed to attracting the right prospects and generate more referrals? If so then contact INTEGRITY Networking Solutions for availability and information, call (888) 584-7073. You can contact Gerry by mail at 2103 Wedgewood Drive, Oceanside, CA 92056. Direct dial (760) 439-4623; e-mail to gerry@integritysd.com. For more information, go to www.integritysd.com
