Is There an Order for Focus, Persistency and Consistency?...

How is it that two people with the exact same background (education, practical knowledge, life experience) doing the same job can have such drastically different results?  Is it luck?  Maybe the successful person is just in the right place at the right time.  Or maybe it is something else. This came to me recently while meeting with a number of clients over an extended period of time.  To my amazement, when considering...

How We Value Ourselves and How Others See Our Value...

When was the last time you were complimented on a job well done?  Has anyone ever said, “Your work is excellent!”  All too often many of us will scoff saying, “Thanks, it was nothing.”  You are told that your committee meeting input was over the top.  We hear the praise, however, often we fail to see our own value. Recently, I was delivering a presentation to a group of clients.  I observed a participant in the...

Business Education...

Coaches, consultants, mentors, tax attorneys, bookkeepers, financial planners, and business school instructors are all business educators.  How might they help and support you in your business?  How can they help you grow?  How about maintaining your business?  How do they interact as part of your team? Frequently, we go out into the world and say “Hello world.  Here I am!”  We are proud to be on our own.  We are...

How to Define a Prospect so that They Become Clients!...

So, you are a realtor, or maybe a lawyer.  How about a mortgage broker or a hairstylist?  Who is your prospect?  Where do you find more? The first thing to do is define your target market.  If you are a hairstylist answering, “anyone who has hair”, I’m sorry, but that is not correct.  We all need to focus on a specific target, looking at the demographic of our best client.  A hairstylist might define a target...

How to Make Passive Marketing Media Proactive!...

Passive marketing media includes print advertising, internet websites, television, radio, billboards, and yellow pages to name a few.  We put the message out there, hopefully in front of our target markets, with the hope that someone will take our bait.  As with all passive marketing, it never makes the sale. Passive marketing is only the attracting vehicle to our product or service.  To get someone to buy, we need to have...

Who Do You Know, and Should They Help You in Your Business?...

So, you are over 18.  You are on your own.  Having your own business has given you and your family an independence you never imagined.   Now you are at a point where you want to grow the business.  You read all the self-help books (even articles like this).  You have sat down with a number of advisors to get some information to help you move ahead.  After the self-help books, and interviewing some advisors, you may go...