Business Owners Only, Please. Social Media Junkies Keep Out!
If you are a social media junkie I would stop here and go post something on your Facebook Wall. If you believe that because you are in business you need to be on Facebook, using Twitter, or have the correct profile on LinkedIn then you can invest your time doing something else rather than read this.
My Cyber Stalker struck again. For those of you who are regular followers of my articles you might remember that a few months ago my Cyber Stalker was checking out my LinkedIn. They now want me to see their posting on Facebook. I have yet to find how I can make any money doing what I do by using Facebook. (If you can help me learn how to make money using Facebook, continuing to do what I offer, please ask me to join you on LinkedIn.) For those who know me, the only time I “light” this computer is to provide my network information. I choose to do LinkedIn because it has been a great success in helping me get more business. Doug Taber showed me that LinkedIn can be a tool to support The INTEGRITY Institute.
Now here is the lesson in my Cyber Stalker stalking and how it applies to all of you that got this far in reading this…I want you to be the one who takes action to discover who you want to do business with! Social media wants you to be noticed by others. Our goal at INTEGRITY Institute is to help our clients find people they want to meet. We then teach them how to build a relationship where we know, like and trust each other.
Back to my Cyber Stalker. If they had something I wanted, I would look at their Facebook page. However, they have nothing to offer me. I already know the Cyber Stalker. I trust all I know about the Cyber Stalker. I like nothing about the Cyber Stalker. Why would I want to look at their Facebook page? The same thing is true for each of us. We should be looking for our market matches so that we can ask them if they would like to do business with us. We should be offering them value on a regular basis. My Cyber Stalker is part of the tapestry of my life. Years ago I had to have a relationship. Now each of us has a choice as to who we want to see using social media.
Please understand if your market matches are using Facebook and Twitter then use it. Use strategies to get business to your door. The process can look complicated yet is very simple. The answer is this. Create an offer that your market matches want. Post that offer to your pure market matches (qualified buyers.) I can assure you that a minimum of 10 percent will purchase. Be consistent with your offer. Create a plan that is repeatable. Repeat it with a measurable frequency that delivers value. Sending a 10 percent off coupon might deliver value to you, however providing information that helps your market matches become more successful will deliver greater value to them. It will also cement your relationship so that when they are ready they will only buy from you.
Finally, we now all understand that when it comes to me being wanted to be noticed by someone else I need to have an offer that they want. If my offer is being blocked then my offer will never be seen by my market match. I blocked the Cyber Stalker by directing their email to my spam filter. I will never see their offer again. Their emails will never get to my in box.
The point of all of this is, if someone does not want to see your social media offer there is no way that they can show it to you short of putting a fun to your head. Even then you can close your eyes. For your market match to see you your offer must be something they WANT.
Gerry Rose runs INTEGRITY Networking Solutions in Oceanside, CA. He works with people in business who want to attract the right prospects and generate more referrals. More than 10,000 businesses have been presented the INTEGRITY Networking Solutions system in San Diego, Los Angeles, Riverside, and Orange Counties.
Gerry’s stimulating presentation Unlimited Prospects, Unlimited Referrals is ideally suited for small business owners, home-based businesses, and independent professionals who want clearer direction and want to attract more prospects, develop dynamic systems, and strengthen their companies’ accountability. Gerry does one on one consulting, conducts a range of keynote speeches from thirty minutes to full-day education workshops. His book series, Unlimited Prospects, Unlimited Referrals, are available on the website, www.integritysd.com.
Gerry has more than 20 years’ experience directing business owners how to grow their businesses. He is a networking dynamo. Those who know him will assure you that he does a great job of bringing people together—which is why he started INTEGRITY.
Involved with networking organizations since 1984, Gerry is a Distinguished Toastmaster, a member of Toastmaster International, and has chaired numerous chambers of commerce and non-profit organizations.
Are you truly committed to attracting the right prospects and generate more referrals? If so then contact INTEGRITY Networking Solutions for availability and information, call (888) 584-7073. You can contact Gerry by mail at 2103 Wedgewood Drive, Oceanside, CA 92056. Direct dial (760) 439-4623; e-mail togerry@integritysd.com. For more information, go to www.integritysd.com
