Case Study; Results from Using Purposeful Networking
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November 20, 2012 |
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A client who is in a speciality service industry is looking to increase his client base. His marketing consists of:
- brochures that are passed out randomly with specialty service offers with limited frequency
- store front signs
- website
Within the last 30 days I used specific searches with “key words” on the Advanced search using LinkedIn. I asked for three introductions specific to this specialty service industry. The third request was for a referral partner who has worked in the same industry for over 40 years!
The referral partner agreed to meet with my client. After touring my client’s operation they agreed to a second meeting. The referral partner offered a service to my client. My client agreed to the meeting and will pay for the service. Purposeful Networking through LinkedIn has created:
- a new referral relationship for my client
- new business for the referral partner
- a stronger relationship for the party referring me to my client’s new referral partner
