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KONIG MOTORSPORT Outline for Business Plan Components

 

AUTOMOTIVE COMPONENT OUTLINE TO CREATE PROFIT AND LOSS EXPECTATIONS/BUDGET KONIG

 

Operation Procedures

  • Company officers
    • CEO
    • CTO
    • CFO
  • Formation of entity
  • Entity by-laws
  • Type of entity
    • LLC
    • C Corp
    • S Corp
    • Partnership
    • Sole proprietor
  • Key man insurance
  • Heirs
    • Parents
    • Spouse
    • Children

Physical Plant

  • Janitorial
  • HVAC
  • shop tools
  • job descriptions
    • Owner
    • Office manger
    • Shop manager
    • Technicians
      • Tech specialist
      • Tech Senior
      • Tech Apprentice
    • Service writer
    • Clerical
    • Business development
    • System evaluation
    • Computer
  • Computer
  • Insurance
    • Liability
    • Workers compensation
  • diagnostics
  • maintenance
    • lifts
    • transport vehicle for customer pickup
      • service record
      • fuel
      • maintenance
    • paint
      • exterior
      • interior
      • floors
      • equipment
    • roof
      • inspection
      • repairs
    • HVAC
      • Inspect
      • maintain
  • Inventory
    • Parts
    • Employee tools
    • Company tools
  • Bar Coding
    • Company tools
    • Hard assets

Labor

  • Technicians
  • Service writer
  • Clerical
  • Business development
  • System evaluation
  • Computer
  • Janitorial (if inside hired versus outside contract)

 

Other costs for doing business

  • Memberships
    • City
    • Chamber
    • Automobile Clubs
    • Charities (example: Boy and Girls Club)
  • Subscriptions
    • Magazines
    • Newsletters
  • Licenses/permits
    • Business
    • OSHA compliance
    • Human resource complance

 

Materials

  • List as appropriate for general repair, transmission, European, Domestic, Asian, etc.

 

Business Development to include:

  • 4 + 2 Marketing Advertising and promotion Strategy:
    • Pick four options below:
      • Network
      • Advocate
      • Free offers
      • Social media
      • Presentations
      • Communication
      • Social  interaction
      • Sports interaction
      • Frequent user offer
      • Hidden offer mailer
      • On-line offers of value
    • Pick two options below:
      • Open house
      • Website/Internet
      • Business exposition
      • Business show in industry
      • Business show related industry
      • In house events for clients and their guests (LADY’S NIGHT, WINE TASTING, CAR DETAILING)
      • Quarterly drawings and offers to customers
  • Gather client family information

 

Back End Measurement Matrix System Strategies to include:

  • Profit centers (sales revenue generation)
    • Diagnostics
    • Auto detailing
    • Technical training
    • Tires/wheels
    • Auto repair
    • Storage
      • Late model/computer diagnostics
        • Electrical
          • interior
          • exterior
          • mechanical
            • interior
            • exterior
            • engine
            • drive train
            • brakes
            • exhaust
            • transmission
            • glass
    • Auto rebuild/restoration
      • Restoration model mechanical diagnostics
        • Electrical
          • interior
          • exterior
          • mechanical
            • interior
            • exterior
            • engine
            • drive train
            • brakes
            • exhaust
            • transmission
            • glass
            • Paint
            • Body restoration
              • Rotisserie/frame off
              • Frame on

 

  • Costs per unit time
    • Labor
      • Technicians
      • Transport of customers
    • Business Development
    • Commissions
    • Physical plant
    • Banking costs
    • Accounting costs
    • Utility costs
    • Debit management
    • Computer/Internet/Social Media
      • Data processing
      • Document handling
    • Consultants/independent agents
    • Miscellaneous
    • Customer gathering
    • Office overhead
      • Supplies (paper, pens, etc.)
      • Mail costs
      • Cleaning supplies
      • Bathroom supplies
  • To evaluate profit creation tools (charts/graphs) use the following per unit time compared to:
    • Sales revenue
    • Monthly profit/loss goal
    • Weekly profit/loss goal
    • Annual profit/loss goal
    • Workers compensation
    • Liability
    • Customer communication frequency
    • Square foot costs
      • When a car is left for customer convenience
      • Storage costs
      • Costs for holding inventory
      • Turns ratio on parts

 

Identify resources for (create a file for each:)

  • Business development
  • Business attorney
    • Business
    • family
  • Back end development tools
  • Suppliers
    • Parts (Porsche, Audi, VW, BMW, Mini, Mercedes Benz)
    • Office materials
    • Catering vendors
    • Snack supply vendors
    • Bathroom supply vendor
    • Paint/auto
    • Paint/physical plant
    • HVAC plant
    • Lighting
    • Carpet cleaning
    • Lift/hoist maintenance
      • Hydraulic
      • electric
    • Tool suppliers
    • Roof maintenance
    • Investment provider
      • Will/trust attorney
      • Employee 401 K provider
    • Insurance suppliers
      • Liability
      • Errors and omissions
      • Workers compensation
      • Owner/family insurance
      • Healthy coverage for employees
    • Internet providers
    • Electrician
    • Window washer
    • Driveway maintenance
    • Driveway repair
  • Marketing
  • Accounting
    • Tax consultant
    • CPA
    • Bookkeeper

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