KONIG MOTORSPORT Outline for Business Plan Components

 

AUTOMOTIVE COMPONENT OUTLINE TO CREATE PROFIT AND LOSS EXPECTATIONS/BUDGET KONIG

 

Operation Procedures

• Company officers
  • CEO
  • CTO
  • CFO
• Formation of entity
• Entity by-laws
• Type of entity
  • LLC
  • C Corp
  • S Corp
  • Partnership
  • Sole proprietor
• Key man insurance
• Heirs
  • Parents
  • Spouse
  • Children

Physical Plant

• Janitorial
• HVAC
• shop tools
• job descriptions
  • Owner
  • Office manger
  • Shop manager
  • Technicians
    • Tech specialist
    • Tech Senior
    • Tech Apprentice
  • Service writer
  • Clerical
  • Business development
  • System evaluation
  • Computer
• Computer
• Insurance
  • Liability
  • Workers compensation
• diagnostics
• maintenance
  • lifts
  • transport vehicle for customer pickup
    • service record
    • fuel
    • maintenance
  • paint
    • exterior
    • interior
    • floors
    • equipment
  • roof
    • inspection
    • repairs
  • HVAC
    • Inspect
    • maintain
• Inventory
  • Parts
  • Employee tools
  • Company tools
• Bar Coding
  • Company tools
  • Hard assets

Labor

• Technicians
• Service writer
• Clerical
• Business development
• System evaluation
• Computer
• Janitorial (if inside hired versus outside contract)

 

Other costs for doing business

• Memberships
  • City
  • Chamber
  • Automobile Clubs
  • Charities (example: Boy and Girls Club)
• Subscriptions
  • Magazines
  • Newsletters
• Licenses/permits
  • Business
  • OSHA compliance
  • Human resource complance

 

Materials

• List as appropriate for general repair, transmission, European, Domestic, Asian, etc.

 

Business Development to include:

• 4 + 2 Marketing Advertising and promotion Strategy:
  • Pick four options below:
    • Network
    • Advocate
    • Free offers
    • Social media
    • Presentations
    • Communication
    • Social  interaction
    • Sports interaction
    • Frequent user offer
    • Hidden offer mailer
    • On-line offers of value
  • Pick two options below:
    • Open house
    • Website/Internet
    • Business exposition
    • Business show in industry
    • Business show related industry
    • In house events for clients and their guests (LADY’S NIGHT, WINE TASTING, CAR DETAILING)
    • Quarterly drawings and offers to customers
• Gather client family information

 

Back End Measurement Matrix System Strategies to include:

• Profit centers (sales revenue generation)
  • Diagnostics
  • Auto detailing
  • Technical training
  • Tires/wheels
  • Auto repair
  • Storage
    • Late model/computer diagnostics
      • Electrical
        • interior
        • exterior
        • mechanical
          • interior
          • exterior
          • engine
          • drive train
          • brakes
          • exhaust
          • transmission
          • glass
  • Auto rebuild/restoration
    • Restoration model mechanical diagnostics
      • Electrical
        • interior
        • exterior
        • mechanical
          • interior
          • exterior
          • engine
          • drive train
          • brakes
          • exhaust
          • transmission
          • glass
          • Paint
          • Body restoration
            • Rotisserie/frame off
            • Frame on

 

• Costs per unit time
  • Labor
    • Technicians
    • Transport of customers
  • Business Development
  • Commissions
  • Physical plant
  • Banking costs
  • Accounting costs
  • Utility costs
  • Debit management
  • Computer/Internet/Social Media
    • Data processing
    • Document handling
  • Consultants/independent agents
  • Miscellaneous
  • Customer gathering
  • Office overhead
    • Supplies (paper, pens, etc.)
    • Mail costs
    • Cleaning supplies
    • Bathroom supplies
• To evaluate profit creation tools (charts/graphs) use the following per unit time compared to:
  • Sales revenue
  • Monthly profit/loss goal
  • Weekly profit/loss goal
  • Annual profit/loss goal
  • Workers compensation
  • Liability
  • Customer communication frequency
  • Square foot costs
    • When a car is left for customer convenience
    • Storage costs
    • Costs for holding inventory
    • Turns ratio on parts

 

Identify resources for (create a file for each:)

• Business development
• Business attorney
  • Business
  • family
• Back end development tools
• Suppliers
  • Parts (Porsche, Audi, VW, BMW, Mini, Mercedes Benz)
  • Office materials
  • Catering vendors
  • Snack supply vendors
  • Bathroom supply vendor
  • Paint/auto
  • Paint/physical plant
  • HVAC plant
  • Lighting
  • Carpet cleaning
  • Lift/hoist maintenance
    • Hydraulic
    • electric
  • Tool suppliers
  • Roof maintenance
  • Investment provider
    • Will/trust attorney
    • Employee 401 K provider
  • Insurance suppliers
    • Liability
    • Errors and omissions
    • Workers compensation
    • Owner/family insurance
    • Healthy coverage for employees
  • Internet providers
  • Electrician
  • Window washer
  • Driveway maintenance
  • Driveway repair
• Marketing
• Accounting
  • Tax consultant
  • CPA
  • Bookkeeper

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