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October 15, 2012 |
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THE EVOLUTION/REVOLUTION OF NETWORKING
G E T T I N G R E F E R R A L B U S I N E S S
WHERE TO HUNT |
COLD CALL BY TELEPHONE and DOOR KNOCKING |
REFERRAL GROUPS (Le-Tip, BNI, Ali Lassen’s LEADS) |
LinkedInALive (gives us more time and easier hunting) |
Cost to hunt ZERO DOLLARS | Cost to cold call TIME | Cost TIME + MEMBERSHIP | Cost TIME |
STATISTICS FOR SUCCESS: Kill what you hunted, eat, or die. That was Neanderthal mans day SURVIVAL. | STATISTICS FOR SUCCESS best case 4/100 calls to get what you want | STATISTICS FOR SUCCESS Mostly smaller/new businesses. | STATISTICS FOR SUCCESS range from 20/100 to 80/100 to get what you want targeting those who can afford your offer |
Consider travel time, cost of your time investment was just outside your cave. This was their fulltime job. | Consider travel time, cost of time (door knocking, days of telephone calls speaking to gate keepers.) | Consider travel time, cost of time investment (members who can barely pay their member dues or who know people who can pay you. | Consider your only face time is with people who are your market matches. They can afford your offer and will pay |