Improved Networking Through Education Generating Relationships Increases The Yield


Is Your Pump Primed for Spring?

The New Year is just behind us.  Everything is new or renewing itself for the spring and summer months ahead.  Is your business ready for this awakening or are you going to repeat the same things you did this time last year expecting different results?

As I was looking through this morning’s newspaper I was reminded of the concept and practical application of priming the pump.  As I write this I am also reminded of my age in years, thinking that many of you reading this may know little of the actual application for the process, so let me briefly explain.  Typically a well is drilled into the ground where a hand pump is placed at the top of the well.  Water carried from a pond, brought in a separate container from a remote location is poured into the top of the pump.  The water fills the pump and pipe.  When the pump handle is activated by hand a siphon is created drawing the water in the well to the surface where a pail collects the water.

I am always reminded of this concept in the spring, especially as it applies to our businesses.  Spring is also the time of Business Shows and Expositions.  This week seven chambers of commerce will be joining forces to bring business together to offer networking opportunities.  The annual local women’s show will be held in May.  Watch your local news resources for many ore coming during the next few months.  These are wonderful places to meet and greet your potential customers.  You will see the latest and greatest ways to do better business.

As we access how we invest our time, money, energy, and creativity what are the best ways to increase our database to attain the greatest return on our investment?  First, we must be measuring how these four resources are being invested.  Second, we need to set standards for these returns to access the results.  When your database has grown to 1000 or more are you getting your greatest return by repeating what you did last year?  Is your greater return going to come from doing something different?  Possibly attending an event where your Pure Target Market is present might give you a greater return on your investment of time, money, energy, and creativity!

Much like priming the pump, once the pump is primed water will flow.  Much like priming your business with a Pure Target Market the business will flow!  If the business is flowing your “business pump” is primed.  Discover what is working and repeat that.  When going to business shows is getting you the business results you want continue to participate.  When going to shows that deliver less than the result you want find a different venue to invest your time, money, energy, and creativity.

The significance of this article is to access and re-access the results you get from investing your time, money, energy, and creativity.  Much like springtime discovering the renewal it is also time to discover what will make your business sing.  Continuing to pour water into a hole, which leads to something with less than the desired result, running water, is an investment of time, money, energy, and creativity that becomes a wasted effort.  So it is true when you invest your time, money, energy, and creativity in networking that delivers less than the desired outcome.  Find the venue that works for you.  Create repetitive habits to generate proven results that will deliver all the prospects and referrals you deserve.  Prime the pump so that you can enjoy the fruits of your labor.


Gerry Rose runs INTEGRITY Networking Solutions in Oceanside, CA.  He works with realtors who want to attract the right prospects and their affinity partners who want to generate more referrals.  More than 10,000 businesses have been presented the INTEGRITY Networking Solutions system in San Diego, Riverside, and Orange Counties.

Gerry’s stimulating presentation Unlimited Prospects, Unlimited Referrals is ideally suited for small business owners, home-based businesses, and independent professionals who want clearer direction and want to attract more prospects, develop dynamic systems, and strengthen their companies’ accountability.  Gerry does one on one consulting, conducts a range of keynote speeches from thirty minutes to full-day education workshops.

His book series, Unlimited Prospects, Unlimited Referrals, are available on the website,

Gerry has more than 20 years’ experience directing business owners how to grow their businesses.  He is a networking dynamo.  Those who know him will assure you that he does a great job of bringing people together—which is why he started Integrity.

Involved with networking organizations since 1984, Gerry is a Distinguished Toastmaster, a member of Toastmaster International, and has chaired numerous chambers of commerce and non-profit organizations.

Are you truly committed to attracting the right prospects and generate more referrals?  If so then contact INTEGRITY Networking Solutions for availability and information.  You can contact Gerry by mail at 1610 Quiet Hills Drive, Oceanside, CA 92056.  Direct dial (760) 439-4623; e-mail to  For more information, go to

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