Nine Niche Networks to Navigate for Mastering Marketing Milestones
For those interested in keys to success in marketing products and services, below is a summary of a system of Nine Niche Strategies that absolutely deliver marketing success.
1) Develop a Defining Statement
Develop a statement so when asked, “What do you do?” you can answer with a statement that delivers. The statement should include: 1) Your target market, 2) the result to your target market of what they get when working with you, and 3) a second result to your target market of what they get when working with you. Be prepared to answer the question, “How do you do that?” after giving your defining statement.
2) Target 25, 25 advocates; people who bring the world to you
Create a list of 25 people who bring the world to you. Send them something of value every 30 days. Use your defining statement as part of this strategy.
Examples of value can include a book, exposition tickets, an article with a cover letter, an e-book, or a telephone call. Maximum investment is four hours per month and $75 for the entire monthly activity.
3) Contact database; people who are clients (or past clients), people who will bring you clients, and potential clients
Create an article every 30 days that has to do with your core business. Send it by email to all those who can send you business, might become business, or who have been business. The article is 650 words. Always include your biography and contact information (addresses; mailing, email, and web.)
4) Speaking presentation; seminar to people who are clients (or past clients), will bring you clients, or are potential clients
Do one speaking presentation every 30 days to your target market. Your presentation is based from your Defining Statement. Always open with your Defining Question.
The presentation core should be five to seven minutes. Have a clear opening (the Defining Question), a body (usually stories 3 to 4 minutes in length), and a close (which includes a move to action.)
5) Networking events where you use your defining statement
Use your Defining Statement and Defining Question. Engage people with conversation by asking questions that qualify them as:
- Your target market
- People who can send you business
People who are direct links to your target market (power partners)
6) Business shows or expositions
Do back selling at business shows and expositions where your target market will be every six months. Take an exposition booth where your target market will be. Offer something of value that includes giving of your time, energy, and creativity. Make the offer so that you can make all those you choose winners. Create a call script, which congratulates winners.
7) Website
Make your website proactive so that people who view it are going to your site because you sent them there, rather than them stumbling on it due to keywords, Google words, etc. Refresh it every 6 months with changes that increase traffic, giving a new offer.
8) Write a Book(s)
Create a book from articles above or an original work that relates to your business. Offer it on your website, at speaking presentations, and through other distribution sources.
9) Benchmark Your Performance
Measure your successes. Anything worth doing is worth writing down. In advance of doing something, pick a number as a result goal for accomplishment. As example, if you are going to a networking event how many leads do you need to get to consider the event a success? Record that number. As you attend networking events now you can determine the value they are delivering.
Gerry Rose runs INTEGRITY Networking Solutions in Oceanside, CA. He works with realtors who want to attract the right prospects and their affinity partners who want to generate more referrals. More than 10,000 businesses have been presented the INTEGRITY Networking Solutions system in San Diego, Riverside, and Orange Counties.
Gerry’s stimulating presentation Unlimited Prospects, Unlimited Referrals is ideally suited for small business owners, home-based businesses, and independent professionals who want clearer direction and want to attract more prospects, develop dynamic systems, and strengthen their companies’ accountability. Gerry does one on one consulting, conducts a range of keynote speeches from thirty minutes to full-day education workshops.
His book series, Unlimited Prospects, Unlimited Referrals, are available on the website, www.integritysd.com.
Gerry has more than 20 years’ experience directing business owners how to grow their businesses. He is a networking dynamo. Those who know him will assure you that he does a great job of bringing people together—which is why he started Integrity.
Involved with networking organizations since 1984, Gerry is a Distinguished Toastmaster, a member of Toastmaster International, and has chaired numerous chambers of commerce and non-profit organizations.
Are you truly committed to attracting the right prospects and generate more referrals? If so then contact INTEGRITY Networking Solutions for availability and information. You can contact Gerry by mail at 1610 Quiet Hills Drive, Oceanside, CA 92056. Direct dial (760) 439-4623; e-mail to gerry@integritysd.com. For more information, go to www.integritysd.com
