The Shock of the Economic Downturn!
It seems like every where we go lately we run into numbers of people who have “Stinking Thinking.” It seems like they are everywhere. Now many of you as you read this might be saying, “Wake up, Gerry, and smell the downturn in the economy.” I agree there is a downturn. However, what strikes my interest is that there are people who are taking advantage of the downturn and turning it into their success. As a great scholar once said, “During the stock market crash of 1929, as people where jumping off sky scrapers, the casket makers were making millions.” In this article I will review some of the testimonials from trendsetters that recognize the downturn today and how they are using their
Advocate Strategy to receive superior results.
Below are three Advocacy trends that I have recently noticed (numbered one, two, and three.) The bullets under each trend are examples of successes.
1.Advocates continuing to be strong advocates and looking to add systems to grow their business. As an example of strong Advocates we have:
- six in the process of building new LLC’s
- a realtor advertising on the radio for the first time in a decade. This home seller is on track to sell 140 to 150 homes this year.
2.Telephone calls and emails not returned from weaker Advocates. My sense is that these folks are scurrying to work with their existing clients. Possibly they are out of business. Or maybe they are putting systems in place to grow their business.
- One business building advocate recently told me of a market trend to follow. This person created a goal of developing 50 people to advocate in this “current” market trend area. Last week I was told that the goal is 25 percent complete. Checks were being collected as we spoke last week. He created a new Advocate system for the downturn in this economy.
3.Business building from stronger Advocates is happening even in a down economy.
- A non-profit Advocate is nearly out capacity for the service provided. One new marketing system placed in the last 60 days has created the recent success.
- One of our legacy builders sees this down economy as a time to buy. This Advocate is looking for a piece of dirt or an existing commercial building to turn into future profits by using the Advocate Strategy.
The dictionary definition, advocate, noun, 1. A person who pleads another’s cause, as a lawyer. 2. A person who speaks or writes in support of something. As a business strategy we are looking for more. We want business, and we want business now! We want our Advocate Strategy to deliver business today and every day.
To repeat the strategy: Create a list of 25 people who bring the world to you. Send them something of value every 30 days.
What puzzles me is why would people leave strategies like this when they work? Then I answered my own question, “They never worked the Advocate Strategy in the first place.”
100 percent of our business comes from using the systems defined by the Four plus Two Marketing, Advertising, and Promotion Strategies, which includes the Advocate Strategy. The Advocate Strategy provides 50 percent of our business. The Advocates described above continue to grow their businesses by employing the Four plus Two, continuing to measure/monitor their results, and looking for unique trends in the market to make their businesses a success. Let me know how I might help you better use these strategies today.
Gerry Rose runs INTEGRITY Networking Solutions in Oceanside, CA. He works with realtors who want to attract the right prospects and their affinity partners who want to generate more referrals. More than 10,000 businesses have been presented the INTEGRITY Networking Solutions system in San Diego, Riverside, and Orange Counties.
Gerry’s stimulating presentation Unlimited Prospects, Unlimited Referrals is ideally suited for small business owners, home-based businesses, and independent professionals who want clearer direction and want to attract more prospects, develop dynamic systems, and strengthen their companies’ accountability. Gerry does one on one consulting, conducts a range of keynote speeches from thirty minutes to full-day education workshops.
His book series, Unlimited Prospects, Unlimited Referrals, are available on the website, www.integritysd.com.
Gerry has more than 20 years’ experience directing business owners how to grow their businesses. He is a networking dynamo. Those who know him will assure you that he does a great job of bringing people together—which is why he started Integrity.
Involved with networking organizations since 1984, Gerry is a Distinguished Toastmaster, a member of Toastmaster International, and has chaired numerous chambers of commerce and non-profit organizations.
Are you truly committed to attracting the right prospects and generate more referrals? If so then contact INTEGRITY Networking Solutions for availability and information. You can contact Gerry by mail at 1610 Quiet Hills Drive, Oceanside, CA 92056. Direct dial (760) 439-4623; e-mail to gerry@integritysd.com. For more information, go to www.integritysd.com
