Softer Terms for Business Success...
I was recently challenged to soften the words I use when speaking of marketing and how those words might impact the end user. TARGET Market or Market Match? For years I thought I coined the phrase target market. People like Zig Ziggler, Tommy Hopkins, and Stephen Covey all have used those words long before I did. I am sure that many people will agree that the word target allows the listener to imagine someone...How Do You Determine Target Market as a Realtor (or other related business?)...
If you describe your target market using words like ‘everyone’ or describe your demographics by a zip code or region of the country, you might want to read this to the end. If you like doing business sooner than later this is the article for you. Imagine walking into a room and having each person in the room ready to buy your product or service. We refer to this as doing business sooner than later. When we want to do...Interpersonal Relationship Skills Management Case Study...
I was recently referred a case that I thought would interest you. A Business Attorney from Irvine was asked by the CEO of a company in Commerce to deal with a key employee’s need for anger management and interpersonal relationship skills management. To make matters worse, the key employee is also a part owner of the company. I was asked to deal with the interpersonal relationship skills management. I needed to...Credibility When Setting Appointments...
First impressions can last a lifetime. Continuing that first impression, if done correctly, should continue through eternity. When it comes to being successful, consistency can make or break a business. Consistently bad service (substitute any descriptor here with the word bad or poor) can cause a business to shut down. Consistently good service (substitute any descriptor here with the word good or best) will cause a...Character Analysis, Modification, Adjustment, Alteration, and Secure by INTEGRITY...
Gerry Rose runs INTEGRITY Networking Solutions in Oceanside, CA. He works with people in business who want to attract the right prospects and generate more referrals. More than 10,000 businesses have been presented the INTEGRITY Networking Solutions system in Los Angeles, Orange, Riverside, and San Diego Counties. CONSULTING SERVICE Why do people choose INTEGRITY? We help you increase your...LinkedIn Referral Groups...
LinkedIn referral group is a full on networking like a referral group using Purposeful Networking© with LinkedIn Connections. Four people are joined in an area with Internet access. Each participant brings a lap top with their LinkedIn Connections, a profile of their perfect client, and the willingness to share their LinkedIn Connections. Each participant will collect nine new business prospects and/or referral...Social Media – Update Your LinkedIn Profile...
“If you are in business you need to do social media. Get on Facebook, Twitter, and LinkedIn.” I am so sick of those words I am about ready to lose my breakfast. If you choose to “do social media,” do so with a plan. Evaluate the time you invest on the deliverable results. The first thing to do is to anticipate results. I went to my friends and business associates who were already using social media. I asked...Networking Groups – Exclusive Referrals...
In our first book, Unlimited Prospects, Unlimited Referrals, (www.integritysd.com) we wrote about exclusive networking groups. We looked at the benefits of those organizations. Since then, with many miles under our networking belt, we have learned some new lessons. Mainly, the lessonsI would like to share in this article are the pros and cons of both exclusive and non-exclusive networking referrals. Exclusive referral...Are You Credible When Setting Your Appointments?...
I recently joined a networking group. This group is made up of top notch, high net worth individuals. Member businesses range from accountant, attorney, banker, financial services representative, business consulting service, human resource manager, insurance broker, investment management adviser, and real estate professional. I have noticed a trend now that I have been involved for more than a year. After each meeting...