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During This Holiday Season Networking and Non-profits: Creating Win/Win in Your Business and Communi...

I frequently encounter business owners who are struggling for survival. Their dilemmas include no clients; lost clients; too much time and no way to prospect; busy with little or no results.  Many seek passive means to market their products or services.  Print ads, websites, and brochures are great when time and money are on your side.  And networking groups, chambers of commerce, or memberships in pure market match...

How to Manage Your Business to Get More Referrals...

So you have received referrals.  When you receive a referral, do you just go out and write the business?  Is your only goal with a referral to collect the check?  If your answer is “yes”, you might want to read on. When calling on the referral by telephone or in person, always set the stage that your business is mainly by referral.  As you do this, you are looking for more referrals.  The following is a technique to...

How to Write Books and Articles in Your Spare Time....

For the seven minute Toastmaster video go to: http://www.youtube.com/watch?v=UG3nOUWTd74&feature=youtu.be If you have a book in your heart, and the reason it is not on paper (or an e-book) is because of one of the following: Lack of time to write the book (or article) I am illiterate I cannot write My grammar is terrible I am poor at punctuation English is my second language I need to finish my General Education...

How Can Learning to Speak in Public Impact My Growing Business Success?...

So you think because you are a good schmoozer you will be a networking dynamo.  Think again.  “But Gerry,” you say, “I get along well with people.  I have lots of friends, and I’m always the life of the party.” Or are you a wallflower, the one who stands in a corner by yourself?  Now that you own your own business, will you try to generate business through passive advertising?  Will you spend your hard-earned...

Can You Collaborate with your Competition?...

Abundance or scarcity is the choices we have when considering how to run our businesses.  How do you choose between a collaborative and a competitive business model?  Do we have a choice?  By choosing one or the other, will the other limit or increase your chance for success?  Let’s examine the choices. The word competition, to most, increases stress.  Let’s face it, there are good stresses and then there are those...

Social Media, How Does it Help You Decide Where and Who to Network ?...

How do we decide where and who to network?  What must we consider before networking?  Who is your market match?  Where will you meet them?  Is your product or service truly for everyone?  Is it better to market your product to specific groups?  Is it best, even if everyone can use your product or service to reduce your marketing effort to only a targeted few?  Are general networking groups like LeTip, BNI, or Ali...

Is Your Message Clear?...

There are five parts to communicate powerfully.  They include your name, the name of your company, the grabber that grabs your market match, the body of the commercial, and the close. Start with your name and company name.  Depending on which you think is the most important to remember, start with the least important first.  That is to say, if you want them to remember your name, say your name last.  Say your company name...

Are You Chasing Two Rabbits?...

Is there an order for focus, persistency, and consistency? How is it that two people with the exact same background (education, practical knowledge, life experience) doing the same job can have such drastically different results?  Is it luck?  Maybe the successful person is just in the right place at the right time.  Or maybe it is something else. This came to me recently while meeting with a number of clients over an...

Creating Strategic Alliances in the 21st Century...

One of the questions we are often asked by our clients is, “How do I identify myself so I stand out amongst other business people?”  Our strongest suggestion, label yourself!  There are a number of ways to do this. Wear your name and company logo in all places you want to be recognized.  Often times we discuss where to wear your name badge.  As for the location, wear your name on your right side. When you...

Marketing Plans for Auto Restoration Companies...

I work with hobbyists who want their old iron to run like new and collectors who want their treasures to be as reliable as their daily drivers. Marketing plans for auto restoration companies who want to act in solo.  Examples below of strategies that can be custom designed to meet individual owner needs: Communication is more than just talking and blogging.  It will show you how stay in touch with those who say, “I want...

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