The Debate Over Internet Networking Versus Face to Face Networking...
“Are you on Twitter, a LinkedIn, or a Facebook?” seems to be the predominate question today. This statement is as prevalent, “You are not in business today if you are not on Twitter, LinkedIn, or Facebook.” Quoting from a recent article by Tammy Corbett, “Instead of waiting around for consumers to come to you, you have to reach out to your target audience.” Tammy’s article title is Social Media Marketing...How to Create a Defining Statement and Why!...
The defining statement, by definition, is the key that starts your business bus. It has everything to do with getting your business going. It gets you in front of new customers, keeps you in front of existing clients, and gets your telephone to ring off the hook retrieving referrals. The goal of the defining statement is to tear down the walls between you and your prospects. The defining statement is an attraction...Too Much Business in a Down Economy!...
How many of you are getting these calls from your clients? “Hello Gerry. I have too much business. Help!” Now you might be saying that if this person is selling rope to make hangman’s collars, then that might be someone who could be selling more rope than they could make. Or maybe it is the person who is selling red ink? Then, when you find out that this person sells lessons to play one musical instrument, my...Is it Just Me?...
I know that I am getting old. I can tell because I can still fog a mirror, and I have a pulse. Yet I continue to be frustrated by people who have poor manners when it comes to telephone etiquette. Or maybe my standards are too high. The other day I called a potential client, a financial planner. I met him at a networking event. He told me to call. When I called his office, he answered the telephone. He then told...How to Make 2009 Real Fine!...
The results are in. I am impressed! Let me explain. You will remember that last month I encouraged you to look for ways to increase your success during this economic downturn. My article, Getting More of What We WANT During an Economic Downturn! described in detail how to accomplish this. If you would like to revisit this article call me at 760-439-46323 or email gerry@integritysd.com. I will send you another...Getting More of What We WANT During an Economic Downturn!...
I have been looking for ways to increase my success during this economic downturn. My studies have led me to the discoveries I share below. The result, referrals have increased by 400% from October 2007. Three bullet points below summarize what I have learned: Be more conscious of your positive and negative emotions. Through the power of thinking (Think and Grow Rich, by Napoleon Hill), reflect on your feelings...Ask for What it is You Need Now!...
Saturday night is date night in our house. Each Saturday Lynne and I alternate who will pick where we eat dinner. We always look for something new. This past Saturday was a referral by way of a referral. Let me explain. A few weeks ago we were walking passed a vacant store front to discover a workman inside. It happened to be a new restaurateur preparing the space for his new restaurant. We waved. He invited us...Giving to Receive to Give Again!...
Many of you have heard me speak of the Four Pillars of INTEGRITY. Some say I should speak of them more frequently. They are: Give to receive to give again Working with people of the highest moral values and ethics Collaboration Abundance For this article I am focusing on “Give to receive to give again.” My reason is that as I go through my daily routine I see too many of you getting less than what you deserve. ...The Ugly Side of Referral Business and What to Do to Protect Yourself...
As most of you know, 100% of our business comes by referral. This comes through the use of the Four Plus Two Marketing, Advertising and Promotion Strategy. Frequently I am asked, “Why is it that more people choose to give business to others rather than refer business to me?” One realtor actually told me that her friends and family did business with other realtors rather than her. Please read on for the answer. I...