Networking New Friends …Sooner Than Later!...
I did it again. I met a new friend. I was so taken up with his new, innovative product and service that I immediately started to network him in my network of people he needed to know. I became so excited I could hardly stand it. The first thing I did was to go to my database to see who could benefit. My excitement grew as one after another started to embrace his unique idea. They will reduce their cost and...Is Your Pump Primed for Spring?...
The New Year is just behind us. Everything is new or renewing itself for the spring and summer months ahead. Is your business ready for this awakening or are you going to repeat the same things you did this time last year expecting different results? As I was looking through this morning’s newspaper I was reminded of the concept and practical application of priming the pump. As I write this I am also reminded of my...Nine Niche Networks to Navigate for Mastering Marketing Milestones...
For those interested in keys to success in marketing products and services, below is a summary of a system of Nine Niche Strategies that absolutely deliver marketing success. 1) Develop a Defining Statement Develop a statement so when asked, “What do you do?” you can answer with a statement that delivers. The statement should include: 1) Your target market, 2) the result to your target market of what they get when...WHO WILL ADVOCATE FOR YOU?...
Recently I was in an audience where the presenter spoke of how our advocates can move our cause forward. As most of you know my clients and I use an Advocate Strategy to get our telephones to ring off the hook with new prospects and referrals. As I listened to the presenter I thought it would be fun to explore the word advocate and the Advocate Strategy to see how both apply to our personal and business lives. As defined...SURPRISE OUTCOMES...
This past week I met with a client. He has been a client for more than six years. We met to discuss his current business plan. His goal for the meeting was to look at his profit centers so as to create meaningful dialog with potential clients. He also wanted my ideas for how to take his primary business from an hourly rated sales system to annual rated sales packages. His profit centers currently include hourly rates...How the Law of Attraction Worked for Me...
As many of you know, I have been training to run the Boston Marathon. My goal is to qualify on or before my 60th birthday. I will turn 60 in March of 2010. To run in the Boston Marathon, you must qualify. This is different than most marathons. The only requirement to run in the marathons I know of is to pay the entry fee and file the application, except Boston. As part of the training, I have been running...Jessie, George, and Winston...
This past Saturday I met Jessie, George, and Winston. Let me share the stories they told me and how it applies to our network. Jessie is 22 years old. He is an old and mature 22 years old. A young man by day who works as a barber. When away from the chair, he ministers to his minions. I am told he is a wonderful minister. Married, he and his sweet wife make beautiful music. As I heard them preach and sing to...The Science of Referring and the Advocate Strategy...
This morning I was having coffee with one of my Advocates. We were talking about how we can better refer business to each other. I was very surprised with how the conversation evolved. It seems that this Advocate has been very good at giving to his affinity partners. They have not been as good in returning his giving. When I questioned if there had been an exchange of conversation where the question could be asked,...The Law of Attraction as Taught on Rosh Hashanah...
I was recently reminded of The Secret by Rhonda Byrne as I was reading the biblical readings from Rosh Hashanah. Genesis 22:1-24 is the story of Abraham and his son Isaac. To summarize the story, Abraham is told by the Lord to take his only son Isaac “into the land of Moriah” to offer Isaac as a “burnt-offering.” As Abraham tells Isaac to wait with the supplies for the “burnt-offering,” Isaac asks, “…but...
