Back to Basics...
How is it that sometimes we think we are so smart and then we are proven so wrong? The other day Lynne and I were walking through a parking lot. Whizzing by us was a car with a wonderful logo for a coffee shop. We both looked for a web address, telephone number, or address with none to be found because coffee shops attract us. A client received a blog posting from a vendor. Wanting to call immediately to get in on...SPECIAL EDITION, CCO Dies @ INTEGRITY Institute...
Our Chief Cheer Officer past on January 29, 2015. Below is his eulogy and those who knew him, their recognition of him. On January 29, 2015 Thor went to meet his maker. He died peacefully. He came into our lives as a four week old stray left to fend for himself on a Pee Coat on Tiffany Drive, in Oceanside on Martin Luther King Day, 2000. He will be remembered for his love of cookies, playing Pac Man on the kitchen...Can You Smell the Desperation?...
When you say to your target market what they want to hear, YOU get what you want and THEY get what they want. This is the essence of how our marketing business works at INTEGRITY. Interestingly enough it works well for helping the seasoned unemployed get jobs. When it comes to the future employed and the statement “When you say to your target market what they want to hear, YOU get what you want and THEY get what they...Does the Gift Meet the Deed or Is a Gift Really Necessary?...
In August I received an email from a friend in the mortgage business. She was starting a new company and was soliciting mortgage brokers. I suggested that I could help her through my LinkedIn network. I told her that if she would send me a general email asking for qualified mortgage professionals with her requirements I would offer it to existing mortgage professionals, investment advisors, and real-estate...The Price is Right or Is It?...
The other day a client came to me with two proposals he wanted me to review that he was about to offer two new prospects. One proposal was for a Fortune 1000 sized company to coach members of their management team. The other was for a micro business with 15 employees to coach the CEO. The larger project was to the tune of mid five figures and the smaller was high four figures. In our nearly 10 years of working together...Are You Giving People Access to Your In Box by Accepting LinkedIn Connections...
I love that special time every day when the mail truck arrives. I run out to get the mail. I set aside those letters that are personally addressed to me so I can open the junk mail first. After opening the junk mail I then go for the blind advertisements and set aside any that I can sign up for to get more junk mail. I then go back to the junk mail and give the requestor all my information so I can receive other junk...Is Your Business Success Predicated on the 80/20 Principal?...
Why is it that there are business rules that are never questioned like the 80/20 rule, (http://en.wikipedia.org/wiki/Pareto_principle?) You know the one. It states, “80 percent of your business comes from 20 percent of what you do.” What would happen if 80 percent of what you did led to 100 percent of your business, and the other 20 percent of your day was left to having your fun meter on maximum? When I observe my...How I Can Create My Next Place of Employment!...
What should I do to find a job? 1) Know what it is that you are looking for by: Describe yourself by how the prospect company will look at you. Avoid giving yourself a “title” as titles tend to mean different things to different companies. (Tell story of being a PLANT ENGINEER) List two main results you deliver. Create this list by creating 50 different answers to the question, “What do you deliver to your employer...Just Let Go and Enjoy!...
I was thinking the other day about Harry Chapin’s song, Cats in the Cradle, and the lyrics from that song. The refrain from the song which I was thinking about has to do with becoming like the other people. Chapin’s lyric specifically is, “He’d grown up just like me, my boy was just like me.” This refrain kept ringing in my head. Let me explain. For nearly two years I have been working with a young man. ...